Why you should choose Big Retail as your operating partner

We allow for managers and their teams to look at their operation from a different perspective. By a visit to their stores or companies we have the ability to create a solid analysis of this experience. And whilst some topics are left behind, Big Retail uses a critical and honest view, to bring yet those topics to light. From many years of work in retail, we help to improve your company’s customer experience and in collaboration with both parties create a realistic action plan.

I can support building departments with bringing down their building costs (concept and non concept) and building time. I can help set up a proces to redefine their store concept and their sourcing methods.

With my business development expertise I can help finding new brands to complement your existing offer and build true brand partnerships. Support can be given in redefining ideal stores sizes and creative solutions for GLA that is in excess.

In whatever I do I try to listen carefully and laugh a lot.


jaar ervaring
in Retail

Jeroen in front of store building
jeroen in wibra store

Jeroen van den Biggelaar

CEO & Founder since 2004

Retail has been the red thread in my career. My strength lies in the ability to connect and motivate people at all levels. I have proven myself as an entrepreneur, I have successfully set up and sold an executive search company specialized in lawyers. I have brought this entrepreneurial experience back into my retail career where I constantly try to communicate at all levels within different international teams of a broad portfolio of companies within different countries.

Due to my military back-ground I have learned to operate under pressure and come up with sound and understandable analyses. In close cooperation with the assigned team members I deliver results within the set timeframe.

Thanks to my legal education I am able to understand contractual implications and negotiate towards the desired end state.

I have been working intensively for different clients in Germany with key focus areas Real Estate and General Management. Countries in which I have had work or project related experience are apart from Germany, the Benelux, Austria, the Nordics, the UK and the US and Mexico.

I have been actively involved in setting up an international franchise platform in Holland, Scandinavia and countries/regions outside of Europe such as the Far East.

I currently work as an interim manager for PE owned retail companies who seek assistance with their expansion wishes and capex management. I serve as an advisor to some boards where I use my operational retail back round to help set the right focus on key operational topics. I am fluent in English, and German and sufficient in French.


  • Nyenrode | Excellent Leiderschap


  • INSEAD | Organisational Leadership


  • Avicenna | International Leadership course Yale and Brugge

    2018 - 2019

  • Mr. | Law | Maastricht University, The Netherlands

    1989 - 1994

Expansion wishes?
Meet a Germany expert

If there are expansion wishes I do day tours in Germany, come up with a short list of cities and make introductions to people that matter in the Real Estate markets.

Apart from Germany I can advice on strategic decissions you need to make in almost all other European cities including the Nordics.

Jeroen in eyeweare shop

Retail Operations

Real Estate


Business Development

jeroen and employees salsashop

Get a personal consultation

That what it’s all about. I like people. I like their stories and I want to hear about the successes and the failures.

And of course talk about the possibilities. And doing things together. Always together!!

We gaven Retail Passion Lectures aan

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